New Ad for Kinect for Xbox 360

Microsoft’s New Tag Line “Be What’s Next” Video

Microsoft applied for trademark over “Be What’s Next” last month. Now it has started using it aggressively in its marketing materials. Personally I liked “Your Potential Our Passion” over the new one. In the recent SQL PASS conference a Microsoft executive shouted Be What’s Next after demonstrating the new Silverlight powered Project Crescent. Here is the details about it.

Long Zheng from istartedsomething have posted a photo of handouts with new tag line. The below video was found in vimeo with description

Mondo Robot hired me to help create some animated segments to go into a 5-minute video for Microsoft. Dubbed “the innovation video,” it featured three different things microsoft is developing that they want to share with university students, in the hopes of getting them interested in working for the Gates-ster himself.

Image Credit: Istartedsomething.com

Microsoft’s New Ads for Windows 7 & IE9

See how PC & Mac stay entertained on a long flight together with the help of Blu-Ray on Windows 7 and Avatar.
Microsoft released the above ad in time for holiday season. The ad shows the inability of Mac to play Blu-ray videos. The ad is really cool.
Here is another really cool ad for IE9 and Windows Live. This was done by Microsoft Finland for promotional purposes.

Windows Phone Ads Leaked Should be Real

Two days before,Microsoft’s upcoming Windows Phone 7 ads featuring HTC Mondrian with AT&T leaked around the Internet. The video was first uploaded by a company which made music for that ad in Vimeo. WMPoweruser.com first broke the story to Internet. From there on the videos spread like wildfire. Top technology blog sites like Engadget, TechCrunch, Cnet, Neowin, etc wrote on it.   The videos had about 200,000 views each and generally had positive reviews. Now YouTube has removed those videos claiming copyrights issue from Microsoft Corporation. So this move obviously confirms that ads were real. People who haven’t seen the ads still can view it in hundreds of YouTube account and some sites like Engadget that hosts the ads on their own server.