Microsoft applied for trademark over “Be What’s Next” last month. Now it has started using it aggressively in its marketing materials. Personally I liked “Your Potential Our Passion” over the new one. In the recent SQL PASS conference a Microsoft executive shouted Be What’s Next after demonstrating the new Silverlight powered Project Crescent. Here is the details about it.
Mondo Robot hired me to help create some animated segments to go into a 5-minute video for Microsoft. Dubbed “the innovation video,” it featured three different things microsoft is developing that they want to share with university students, in the hopes of getting them interested in working for the Gates-ster himself.
Image Credit: Istartedsomething.com