After much news,Microsoft has launched its first brick and mortar store in Arizona and Scottsdale.People so far visited had given great positive views on Microsoft’s store.“Our customers have told us they want choice, better value and great service when shopping for technology, and that is what we will deliver through our Microsoft stores,” says David Porter, corporate vice president of Microsoft Retail. Porter, a 27-year veteran of the retail industry, was hired by Microsoft in February to lead the effort.
Opening a retail store is a major step for Microsoft, and is the latest in a series of initiatives to engage more directly with customers and improve the experience of purchasing and using Microsoft-based technology.
According to Porter, the design of the stores is uniquely Microsoft, with four “zones” that focus on different types of technology experiences. “We want to showcase what’s possible with the full Microsoft brand.”
Note:Microsoft has also updated their online store now selling 3rd party hardware and software too.